84.51° Taps DataRobot for a More Personalized Experience for Kroger Shoppers
84.51° is a retail data science, insights and media company. They help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting edge science, they leverage 1st-party retail data from over 62 million U.S. households to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing, and our retail media advertising solution, Kroger Precision Marketing.
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Challenge
The goal of 84.51° is to create more personalized and valuable experiences for shoppers across the path to purchase, from initial awareness to activation, retention, and beyond.
Solution
84.51° uses DataRobot to empower their data scientists and leans on DataRobot to enable better production, deployment, and interpretation of data science models.
Result
The impact of data science and enterprise AI technology from DataRobot has been significant in understanding data patterns to improve the personalized shopping experience for all Kroger customers.
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