Multichannel Marketing Attribution

Marketing Marketing / Sales Decrease Costs Increase Revenue
Accurately determine which of your marketing activities are having the biggest effect on sales. Link each marketing activity to the corresponding effect on sales to accurately measure marketing ROI and optimize advertising spend.
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Problem/Pain

Businesses spend billions of dollars each year on advertising – but are they spending it well? Traditional measurements such as last-click attribution are widely acknowledged by industry leaders to be flawed. Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly.

Solution

Modern machine learning algorithms objectively determine how each touchpoint contributes to sales, allowing you to accurately calculate its ROI. By re-allocating advertising spend to the touchpoints with the highest ROI, you will increase sales while simultaneously reducing costs.

Why DataRobot

Developing models capable of combining the complexities of human behavior and the need to allow for delays between advertising activities and subsequent purchases is a monumental task. The DataRobot AI Platform finds the most accurate models for this complex problem with just one click.

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Explore More Marketing Use Cases
Marketing departments and organizations are using machine learning and AI to determine the effectiveness of their marketing activities and operations, accurately target customers, move them further down the funnel toward purchase, and improve customer relationships. AI allows marketers in every industry to accurately determine and improve ROI, resulting in tangible bottom-line value.

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