McLaren Racing today announced a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team

November 18, 2021 — BOSTON — DataRobot delivers a unified platform for organizations across industries to unlock the full potential of AI and deliver clear impact for their business goals, powering over a trillion predictions for leading companies around the world.

As part of this relationship, DataRobot’s AI Cloud technology platform will be integrated into the McLaren Racing infrastructure, delivering AI-powered predictions and insights to maximise performance and optimize simulations.

From this weekend’s Qatar Grand Prix, DataRobot branding will be visible on the nose of the McLaren MCL35M race cars and on the race suits of McLaren F1 drivers, Lando Norris and Daniel Ricciardo.

Zak Brown, CEO, McLaren Racing, said:

“DataRobot is a leader in its field, bringing its innovative technology and platform to top businesses around the globe. McLaren Racing continues to lead in innovation and technology, and partnerships with the likes of DataRobot allow us to progress, improve and support our team in our ongoing push for optimum performance. We are delighted to welcome DataRobot as they join our partner family for the Qatar Grand Prix this weekend.”

Dan Wright, CEO, DataRobot, said:

“Formula 1 has a long tradition of pushing the limits of racing, continuously innovating to give drivers and teams a unique edge in one of the most competitive sports on the planet. DataRobot is excited to unlock the next generation of racing with McLaren Racing, leveraging AI to transform millions of pieces of data into insights that optimize team strategy, operations and performance. This innovative partnership brings together the most advanced platforms in racing and AI, where every millisecond is key.”

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US. 

The team is contesting the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, and in the 2021 INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. McLaren was the first F1 team to be certified carbon neutral ten years ago and has successfully retained the Carbon Trust Standard Award, most recently in February 2021. They were also the first team to be awarded the FIA Institute’s Environmental Award in 2013, which they have consistently maintained at three-star level.

In 2022, McLaren Racing will enter a new category of motorsport when it enters a team into Extreme E, the innovative all-electric off-road racing series that highlights the impact of climate change.

About DataRobot

DataRobot AI Cloud is the next generation of AI. The unified platform is built for all data types, all users, and all environments to deliver critical business insights for every organisation. DataRobot is trusted by global customers across industries and verticals, including a third of the Fortune 50. For more information, visit https://www.datarobot.com/.